Unlock the power of data-driven marketing and artificial intelligence! In Marketing Analytics, you will develop practical skills to analyze customer behavior, optimize pricing and marketing strategies, predict demand, and make evidence-based business decisions using R and AI-powered analytical tools. Through hands-on projects and real business cases, you will gain highly valuable competencies that are increasingly sought after in today’s data-driven organizations. To succeed in this course, students are expected to have a solid foundation in Analytics concepts and quantitative data analysis. If you are ready to build on these skills, this course will help you transform data into strategic insights and make smarter business decisions with confidence.
Instructor:
Vlada Pleshcheva
